About us

Company Profile

OrangeCoach is the premier online employment platform in the international tennis industry. OrangeCoach connects professional and international tennis coaches at all levels with quality tennis employers around the world. OrangeCoach also provides in collective benefits specifically designed for tennis professionals.

Our Platform

By founding an online platform, OrangeCoach acknowledges the need that international tennis coaches require a form of organization, allowing for greater efficiency in finding new career challenges. Joining the fast growing network will provide an increasing offer of various collective benefits, tailored to the needs of coaches. Simply by submitting their resume, coaches can join OrangeCoach and unlock all sorts of new opportunities and benefits.

Our Team

Our team consists of internationally experienced professionals with a strong tennis and business background.

Sven Groeneveld, Director of Coaching

Sven is internationally recognized for coaching players such as Mary Pierce, Michael Stich, Nathalie Dechy, Greg Rusedski, Fernando Verdasco and most recently Ana Ivanovic. He is responsible for co-developing the coaching programs and is the on-tour point of contact for players looking for a coach and coaches looking for new opportunities.

Matthias Merkel, On-Tour Agent 

Matthias is currently a professional hitting partner and coach of several WTA players within the Adidas Development Program and is an official OrangeCoach point of contact for players and

coaches on tour.

Robert van den Bout, Director of Marketing & Operations                     

Robert is responsible for all marketing, PR and communication activities.